Landing Page Color Palettes

Color palettes optimized for high-converting landing pages. Designed for hero sections, CTAs, and conversion-focused marketing.

Landing page colors directly impact conversion rates. The right palette guides visitor attention, builds trust, and drives action.Learn about the 60-30-10 color rule →

Conversion Hero

High-impact palette designed for maximum conversions. Purple primary with green CTA creates strong visual hierarchy.

Dark modeHigh conversionSaaS
Open in Aura Mixer
Primary
#8b5cf6
Secondary
#22c55e
Accent
#f97316
Neutral
#64748b
Background
#030712
#8b5cf6 · #22c55e · #f97316 · #64748b · #030712

Trust Builder

Credibility-focused palette for B2B and enterprise landing pages. Blue builds trust, green confirms action.

Light modeB2BEnterprise
Open in Aura Mixer
Primary
#2563eb
Secondary
#16a34a
Accent
#f59e0b
Neutral
#6b7280
Background
#ffffff
#2563eb · #16a34a · #f59e0b · #6b7280 · #ffffff

Bold Startup

Attention-grabbing palette for disruptive startups. Pink and purple stand out from traditional competitors.

Light modeStartupBold
Open in Aura Mixer
Primary
#ec4899
Secondary
#8b5cf6
Accent
#06b6d4
Neutral
#71717a
Background
#fafafa
#ec4899 · #8b5cf6 · #06b6d4 · #71717a · #fafafa

Premium Launch

Sophisticated palette for premium product launches. Dark backgrounds make content feel exclusive.

Dark modePremiumLaunch
Open in Aura Mixer
Primary
#d4af37
Secondary
#a855f7
Accent
#f43f5e
Neutral
#52525b
Background
#09090b
#d4af37 · #a855f7 · #f43f5e · #52525b · #09090b

Ecommerce Promo

Sales-focused palette for product promotions. Orange creates urgency, green builds purchase confidence.

Light modeEcommerceSales
Open in Aura Mixer
Primary
#ea580c
Secondary
#22c55e
Accent
#ef4444
Neutral
#78716c
Background
#fafaf9
#ea580c · #22c55e · #ef4444 · #78716c · #fafaf9

SaaS Modern

Clean, modern palette for SaaS product pages. Indigo feels innovative, emerald confirms value.

Dark modeSaaSModern
Open in Aura Mixer
Primary
#6366f1
Secondary
#10b981
Accent
#f43f5e
Neutral
#94a3b8
Background
#0f172a
#6366f1 · #10b981 · #f43f5e · #94a3b8 · #0f172a

Colors That Convert

CTA Contrast is Critical

Your call-to-action button must stand out. Use a color that contrasts with both your primary color and background. Green and orange convert best.

Dark Backgrounds Convert

Dark landing pages often outperform light ones—they feel more premium, reduce distractions, and make CTAs pop more dramatically.

Limit Your Palette

Landing pages need focus. Use your primary for headlines, secondary for CTAs, and accent sparingly for urgency elements like limited offers.

Need a Custom Landing Page Palette?

Generate a unique palette optimized for your landing page goals.

Generate Landing Page Palette